RHEA Creative The words "RHEA CREATIVE" are displayed in large, bold, black uppercase serif letters on a light gray background, evoking a sense of refined elegance ideal for luxury branding. Luxury Branding
RHEA Creative The words "RHEA CREATIVE" are displayed in large, bold, black uppercase serif letters on a light gray background, evoking a sense of refined elegance ideal for luxury branding. Luxury Branding
RHEA Creative A woman in a white tank top and shorts sits on the floor against a wooden wall, with the word "alia" written over the image, reflecting understated elegance and luxury branding. Luxury Branding

ALIA

ALIA Senses is a fragrance house created to meet you at the edge of who you are and who you’re becoming. In close collaboration with Founder Roxie Nafousi, RHEA shaped an identity rooted in transformation, one that reflects the journey of becoming. Drawing from Roxie’s Iraqi heritage, we translated her story into a visual world that feels both deeply personal and expansive: a physical manifestation of identity, expressed through scent.

RHEA Creative A clear glass perfume bottle labeled "MAIN CHARACTER alia," featuring a large, dark wooden spherical cap, embodies luxury branding against a plain white background. Luxury Branding
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RHEA Creative A clear glass perfume bottle labeled "POWER HOUSE alia" with a wooden cap, set against a plain white background, embodies luxury branding at its finest. Luxury Branding
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RHEA Creative A clear glass perfume bottle labeled "SCENE STEALER alia," featuring an orange marbled cap, exemplifies luxury branding against a plain white background. Luxury Branding
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Brand Strategy & Positioning, Copywriting & Voice, Logo & Visual Identity
Creative Direction, Packaging, Signage & Collateral

2025

RHEA Creative A storefront with a wooden door, glass windows displaying the words "Hagen" and "alia," exudes luxury branding with two magazine racks by the entrance and a small bench in front. Luxury Branding
RHEA Creative Open magazine featuring luxury branding: a perfume bottle with text on the left page and a woman sitting on a sofa in a minimalist room, highlighted by the word “alia” on the right page. Luxury Branding
RHEA Creative Glass perfume bottles with wooden caps are displayed on a reflective surface, showcasing luxury branding, with the “Scene Stealer” bottle elegantly elevated at the center. Luxury Branding
RHEA Creative A woman wearing sunglasses, an olive green backless top, and a brown skirt stands in a mirrored room, reflecting a sense of luxury branding, with the word "alia" overlaid in elegant white script. Luxury Branding
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