ALIA Senses is a fragrance house created to meet you at the edge of who you are and who you’re becoming. In close collaboration with Founder Roxie Nafousi, RHEA shaped an identity rooted in transformation, one that reflects the journey of becoming. Drawing from Roxie’s Iraqi heritage, we translated her story into a visual world that feels both deeply personal and expansive: a physical manifestation of identity, expressed through scent.