An intimate facial atelier in the heart of Soho, where skincare goes beyond routine and becomes an art form. RHEA developed a refined identity system rooted in the brand’s ethos, drawing from the Swedish concept of smultronställe – a personal sanctuary of beauty and escape.
Hand-drawn elements, inspired by the atelier’s curated interiors, seamlessly merge with a bespoke typographic system, crafting a visual language that feels both elevated and intimate. As Ställe Studios enters its next chapter, RHEA collaborated closely with founder Elizabeth Grace Hand to refine the brand’s voice and tonality, ensuring every customer touchpoint reflects its new, design-forward identity.
Hand-drawn elements, inspired by the atelier’s curated interiors, seamlessly merge with a bespoke typographic system, crafting a visual language that feels both elevated and intimate. As Ställe Studios enters its next chapter, RHEA collaborated closely with founder Elizabeth Grace Hand to refine the brand’s voice and tonality, ensuring every customer touchpoint reflects its new, design-forward identity.